The economy shapes almost everything around us, yet we rarely stop to ask where its rules come from. Is endless growth really the only way forward? And what might a different kind of economy look like?

Journalist and author Elaf Ali meets:
Fatima Osman Abdalla from project The real economy, for a conversation about the stories that underpin our economic system, and the alternatives beginning to take shape.

Tove Blomgren is the Creative Director of SALLY, EY Doberman’s future lab. SALLY is on a mission to use storytelling and design to make people fall in love with radically better futures, with a special focus on new economic systems, regenerative food systems, and resilience.

Using The Real Economy as one example among many attempts to rethink how we organize our societies, the conversation explores different ideas about prosperity, growth, community and the future. What are the strengths and shortcomings of today’s economic model? Which alternatives deserve a closer look? And what becomes possible when we dare to imagine that the economy could work differently? A curious and accessible conversation for anyone interested in how we live, work and shape the world around us.

WOW Talks is presented by Storytel and the talks will also be available afterwards in the Storytel app.

Listen to The Real Economy in Slottsskogen on Friday August 14th.

WOW Talks is presented by Storytel and the talks will also be available afterwards in the Storytel app.

Listen to The Real Economy in Slottsskogen on Friday August 14th.