For the thirteenth consecutive year the multifaceted Way Out West festival will be held in Slottsskogen and areas around central Gothenburg. The dates will be August 8–10, 2019
For twelve years, the multifaceted festival Way Out West – that attracts visitors from all over Sweden and large parts of the rest of the world – has filled Gothenburg and Slottsskogen with three days of music, festivities and culture. The programme includes the biggest stars in the world, the hottest newcomers, film premieres, challenging conversations, award-winning vegetarian food and a robust club programme called ‘Stay Out West’ that takes place at night in central Gothenburg.
The ground concept remains the same; over three days a cultural melting-pot is established in central Gothenburg and the main area beautiful Slottsskogen. We create the festival that we would like to visit ourselves, and one that we don’t think exists anywhere else in the world. By following that recipe, the festival has attracted over 100 000 visitors yearly.
Approximately 100 artists will perform over the festivals’ three days. Previous years have seen the likes of Frank Ocean, Kanye West, Lana Del Rey, PJ Harvey, Alicia Keys, Prince, Sia, Kendrick Lamar and Erykah Badu take to the stage in Slottsskogen. The festival has also made itself a name introducing new exciting talent to the Swedish audience at an early stage of their careers.
Since 2011, the Film Programme at Way Out West has become a defining and valued part of the festival. Each year 35–40 films are selected and displayed in cinemas around Gothenburg, as well as in the festival area in Slottsskogen. Over the years, Way Out West has hosted premieres for films such as Searching for Sugarman, The Square, Turist, Gräns, Palme, Monica Z, Boyhood, Tusen Bitar and Snabba Cash 1–2. The film selection is a mixture of feature films, documentary, tv-series and short films, often with a focus on music and social issues.
Sustainability issues, in general, and minimizing our own ecological footprint, have, since the beginning, been important to Way Out West and everyone involved in the existence of the festival. In order to clearly define the requirements to be as sustainable as possible, Way Out West holds an ISO 20121 certification since 2013.In addition to having chosen to be a city festival from the start, where the proximity of the festival area and suppliers reduces transport, and where the absence of a camping reduces emissions, Way out West has, since 2012 and 2015, been completely meat and largely dairy free. These are some clear examples of what has been done to reduce the environmental impact of the festival.
When Way Out West received the ISO 20121 certification, it was the first festival in Sweden to be awarded it. Unfortunately, that is still the case in many places. Few other festivals in Europe have the same or equivalent environmental certification.
ISO 20121 implies sustainability on three different levels, and these are also the elements underpinning Way Out West’s entire sustainability work.
Ecological sustainability – Earth produces a certain amount of raw materials every day. Way Out West will never contribute to consume above this level. The ecological footprint (consumption of electricity, emissions from travelling, recycling, the festival area, etc.) will be reduced each year.
Economic sustainability – Luger as the organization behind Way Out West takes responsibility for the long-term sustainability of the festival and end consumers. This is to make ends meet, have as many festival visitors as possible and ensure the longevity of Way Out West.
Social sustainability – keeping all stakeholders in mind in all aspects of the festival. Be considerate to ensure that all employees, visitors, suppliers, partners and artists are well in and around Way Out West, as well as taking into account the city of Gothenburg and its residents, all of which are affected by the presence of the festival in different ways.
Being ISO certified means a requirement list and continuous and thorough work. If you do not meet the requirements of ISO, you cannot keep the certification.