Beginning her musical career at the age of fourteen, Gothenburg-based Mimi Bay quickly amassed a large following on YouTube, with fans subscribing to her heart-on-sleeve, confessional lyricism and dulcet tones. Fast-forward five years, Mimi is continuing to expand her fragile and ruminating catalogue of songs, which have received support from The Forty-Five, 1883 Magazine, Earmilk, Wonderland and LOCK, as well as securing her a coveted slot at Texan new music showcase festival SXSW and garnering a total streams on Spotify just shy of 30 million.