“Everybody wants to know / how I feel and what I think,” Margo Price sings in her emotive, bittersweet twang, halfway through her third full-length record On ‘That’s How Rumors Get Started’. Price—vocalist, songwriter, producer, guitarist, percussionist—is not wearing her heart-on-her-sleeve so easily anymore. Following her autobiographical 2016 debut Midwestern Farmer’s Daughterand 2017’s acclaimed follow-up All American Made, a lot more people wanted to know how Margo feels and thinks. But rather than opening up a hotline, she crafted an album of layer and intrigue to make people listen closer than ever.

 

On ‘That’s How Rumors Get Started’, Price has committed her genre-bending rock-and-roll show to record for the first time, stretching out into sky-high soft-rock, burning psychedelic rock ballads, stomping road songs, and sprinkles of pop. It’s a marvel of an album that we can’t wait to hear in Slottsskogen next summer.

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