For twelve years, the music and film festival Way Out West – that attracts visitors from all over Sweden and large parts of the rest of the world – has filled Gothenburg and Slottskogen with three days of music, festivities and culture. The programme includes the biggest stars in the world, the hottest new-comers, film premieres, challenging conversations, great vegetarian food and a robust club programme called ‘Stay Out West’ that takes place at night in central Gothenburg.
The ground concept remains the same; over three days we create a cultural melting-pot in central Gothenburg and establish the main area in beautiful Slottskogen. We create the festival that we would like to visit ourselves, and one that we don’t think exists anywhere else in the world, explains Ola Broquist to festival promoters’ Luger. Our continued investment in providing a diverse but totally vegetarian food offering will win over even the most dubious, continues Broquist.
Approximately 100 artists will perform over the festivals’ three days, which this year is expected to attract over 30,000 visitors a day. Previous years have seen the likes of Frank Ocean, Kanye West, Lana Del Rey, Prince, Robyn and Erykah Badu take to the stage in Slottskogen.
Since 2011, the Film Programme at Way Out West has become a defining and valued part of the festival. Each year 35-40 films are selected and displayed in cinemas around Gothenburg, as well as in the festival area in Slottskogen. Over the years, Way Out West has hosted premieres for films such as Searching For Sugarman, The Square, Turist, Palme, Monica Z, Boyhood, Tusen Bitar, Snabba Cash 1-2. The film selection is a mixture of feature films, documentary, tv-series and short films, often with a focus on music and social issues.
Tickets will be released on 30 November at 12:00. An ordinary festival ticket to Way Out West costs 1995 sek including all fees. In addition, a limited number of youth tickets and VIP tickets will also be available. A Christmas campaign will also begin at the same time on Thursday, when those who use the code “wowxmas” can purchase festival tickets for the reduced price of only 1695 sek. The campaign will run for 48 hours or however long stocks last.
In addition to adding value to the experience of all festival visitors, partners, local players and people living in Gothenburg during the festival weekend, Way Out West also aims to change and create opinion. Sustainability issues lie at the heart of the festival, and by challenging norms and ingrained behaviors, Way Out West has the possibility to inform opinion. Earlier examples of this include the choice to become totally vegetarian, to be largely milk-free, the introduction of a new conversation-led stage, and challenging the alcohol norm by choosing not to serve alcohol in selected bars. During 2017, Luger and Way Out West also became LGBTQ-certified by West Pride. This work is ongoing and will continue to be a focus for 2018.
For more information on Way Out West and the festivals’ work with sustainability see here.