Coop is swiping green with Vegolöftet at Way Out West.
As a new partner of Way Out West, Coop wants to inspire the festival visitors to deliver a Vegolöfte. By replacing meat with some vegetables, we contribute to reduce the big climate impact that the meat consumption accounts for today. With a small change like that, we can make a big difference together.
During the three days of the festival, the visitors will be able to deliver their promises through the Vegolöftet site. By swearing and answering a couple of questions, one can decide to eat more vegetarian meals. The answers are summed up to a promise and show how much the vegetarian choices correspond to reduce CO2 emissions in kg per year. During the festival, visitors will be able, in real time, to track how many kilos of CO2 emissions will be saved thanks to these promises.
Did you know that…
• Meat dishes have eight times the climate impact (CO2) than vegetarian dishes
• Meat production requires an average of five times more land compared with vegetarian options.
• In order to produce ingredients for an average meat dish, there are more than 3000 liters of water used. Compared to a vegetarian dish, which use 1000 liters, it’s three times as much.
Coop will also run a restaurant on site offering shots of delicious vegetables and flat breads with various vegetarian toppings such as smoked tofu, algae and seeds.