The story of Mura Masa is one to remind people that there’s still room for optimism about the internet generation. At still a very young age, Alex Crossan has shown how someone with an appetite for knowledge, even if their upbringing has been isolated, can make full use of having the world at their fingertips without getting overwhelmed by too much information. Not only that, but again and again he’s proving that it’s possible to parlay the myriad of potential influences that are available to anyone with a broadband connection into something unique, coherent, future-facing and very, very popular.
Just recently Crossan released his self-titled debut album as Mura Masa, which at this point has generated millions of streams and praise from across the globe. It’s list of guests and collaborators is equally impressive: to have Damon Albarn A$AP Rocky, Desiigner and Charli XCX side by side on an album is something that most producers only dare to dream of. For Alex Crossan this is reality, and because of that, he’s changed the course of music – another thing most musicians only dare to dream of. This summer we finally get to experience this young producers music in a live situation. Don’t sleep on Mura Masa.